SNEAKERS CAN BE A UNIQUE CANVAS AS WELL AS ANOTHER WAY TO CONNECT AND CONVEY A STORY. THE WORKS BELOW ARE EXAMPLES OF HOW SNEAKER CUSTOMS ALLOW CROSS COLLABORATION TO FEEL EASY AND STILL ACT AS AN OUTLET FOR ADVERTISING. FROM SHOWCASES WITH MARTK’D, PARTNERSHIPS WITH THE UNITED WAY, COLLABORATIONS WITH ICONIC BRANDS SUCH AS ADIDAS, NIKE AND VANS, AS WELL AS CORPORATE ENDEAVOURS WITH APPFIRE AND ADAPTAVIST, THESE CREATIONS ADD ANOTHER LENS ANDF LAYER TO WHAT IT MEANS TO INJECT CULTURE INTO OUR SURROUNDING WORLD